Bjørn Gulden is pushing Adidas staff to break rules and ignore consultants
Read Full ArticleDemand for one of this year’s hottest sneakers is helping the sportswear company recover from its post-Yeezy slump
Read Full ArticleTigst Assefa’s record-breaking run in the Berlin Marathon delivered a much-needed victory for the German brand in the...
Read Full ArticleFast-fashion giant is diversifying its products as it wrestles with weak sales
Read Full ArticleLaunch is hotly anticipated by sneaker fans despite rapper’s antisemitic remarks
Read Full ArticleSportswear brand backs government sports and cultural projects in bid to reverse decline in increasingly competitive ...
Read Full ArticleGerman sportswear brand says antiracism groups will receive donations after it ended its partnership with rapper Kany...
Read Full ArticleSportswear brand ended partnership with Kanye West over rapper’s antisemitic comments
Read Full ArticleSportswear brand seeks to reassert its identity as a sports company first and foremost
Read Full ArticleSportswear company had challenged campaign group’s trademark application, saying the emblem was too similar to its own
Read Full ArticleSportswear giant is grappling with a slump in China, a mountain of unsold stock and the end of its Yeezy partnership ...
Read Full ArticleThe New York-based company is adding the struggling British fashion label to its stable of brands.
Read Full ArticleIt’s a bad time to be investing in Chinese internet stocks but not all Chinese equities carry such political risk. Sp...
Read Full ArticleNearly 15 years after acquiring Reebok and trying to revamp the U.S. brand, Adidas says it might sell it.
Read Full ArticleIconic American footwear brand G.H. Bass have just launched a new silhouette, the “Wallace”.
Read Full Article